Treatment For The Music Video.

Our music video is a take on a contemporary love story, the video takes on the plot of a modern couple living in a modern environment. Our video portrays a young 17 year old male who makes a journey from his home in a rural are to his 'other halfs' home walking through agriculture area, focusing solely on his journey. The audience will be aware of this by our first shots of the protagonist receiving a message on his mobile phone. Part of the video is inspired by The Wishing Well's busking performances that they do. They provide an urban setting in the city streets, amongst crowds. On his journey, we will combine both the scenarios of both city and countryside areas, as an opportunity to show the importance of life in both the settings, giving the video a subliminal message of lust in this video. The video is more of a focus on the journey he takes and the self reflection of himself and the relationship he is in.
Our protagonist's clothing will be arty and have a very folk feel to it (shown by a floral shirt) - this is inspired by the Wishing Well's performer's choice of clothing; that is niche, wearing the classic waistcoats and baggy trousers.
The video will begin with shots of the male protagonist lying in bed, waking up, and receiving a message from his other half. This will be shown with the intention of showing the audience that video is from the protagonists point of you. The male character will then embark on a journey, with the first shots of him walking and miming the lyrics, initially, to show the audience that he is part of the band who is singing the song, giving the video a 1st person look on it. In the first few scenes of the video, the protagonist will be walking past large buildings, to show the urban areas he is walking in. As he slowly gets out of these areas he will move into slightly more agricultural areas, shown by the long fields and much more nature. This will show the momentous side of the video. We will also include scenes with him and his lover to show that he is reminiscing about his partner and shows the times he has had with her. This will also give a glimpse to the audience as to what his partner looks like as earlier in the video she is not shown, just referenced.
Our target audience for this music video is more to 16 - 22 year old males and females who fall under the D and C1 categories; people who are primary workers, who aspire to be in the class B categories later in their life. The target audience are aspirers and therefore, because they want to be middle class and be the highest they can be in their profession, i.e managerial positions. We will be able to reflect that in our music video through the music genre and the visual dress sense.