On the homepage of the latitude festival the main colours that are here are green, blue and yellow. These colours create a bright and bold/fresh feeling and represent the colours of the environment. This shows the festival specialises in its happy-nature festival. Around the page it has a lot of drawn plants and flowers to create an arty effect which relates back to the 1960's hippy era which the festival is known for. This style is known for creating the sense of peace and freewill and, the homepage itself reflects the art, poetry and literature which is included in the festival as well as popular music.
The website also represents a fairground especially how the writing is in a wavy style, and the circus feel you get off the various banners on the page. The word 'Lattitude' is shown in a font with flicks and waves which shows the ideology of a fairytale theme.
The target audience of this festival is aimed at families especially with the slogan 'its more than just a music festival', which suggests theres more activities, not just watching music bands.
The festival is also aimed at teenagers and adults between the ages of 16-28, as the logos of Facebook, Twitter, and Spotify are advertised in the right hand corner of the page, and these young adults are the major groups of people who use these websites.
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