Question 3

What Have You Learned From Your Audience Feedback?

Another part of my task, was to get audience feedback, on my music video and my digipak deign, this would be helpful to get an outsiders point of view on my designs. I used a questionnaire based format for my feedback, so I could get responses for specific things that I am looking for, or specific visuals or ideas, that I hoped, came across either on the video or the digipak. A questionnaire was easy to construct, as it is the quickest method to get responses from. I provided my audience with a link to my youtube video to have a look at and a hard copy of my digipak panel designs. My audience consisted of 3 males and 4 females, who were aged, between 17 and 18, and I asked them to answer 7 separate questions, regarding the digipak, and the music video.

Digipak

Questions for the Digipak were as followed:

1 – Can you identify the genre of which the design is based around, and does it reflect it?

This question is more of a wide look at the design of the panels and if it gives the correct assumption of the folk genre. It is important that I have reflected the genre in my artwork, as if I haven’t, I have failed in sending the message across of genres and themes, and certain ideologies will not fit with the design.

2 – Can you also identify the advertisement genre?

This is similar to question 1, but is more specific to the advertisement. However, the advertisement needs to serve an expectation and quick assumption of the genre, so it looks presentable and a good advert to buy the said CD.

3 – Do the graphics and visuals look presentable, so that the digipak is eye catching?

This question is based on the artwork alone, and I would hope they would be critical on things like the picture, font, and the general message that the whole covers send across. This could lead me to either re edit or change things that I personally did not realise. The question also gives the audience the opportunity to give there personal opinion on the artwork, and if they were part of my target audience, if it would appeal to them.

4 – Do the graphics and visuals look presentable, so that the advertisement is eye catching?

Again, this question I similar to question 3, but is specific to the advertisement, and is for the same reasons as question 3, focusing on visual things, with font, picture and message.

5 – If you were a CD buyer and were interested in the folk genre, would the album look appealing to you, and would you buy it?

This question goes in depth as a whole to see if the audience would genuinely buy the product. It also shows if I have made a good job of making the advertisement, and digipak a generally appealing product, that people would like to buy from a CD store.

6 – Could you suggest any improvements or changes that would help me to improve my products and advertisements?

This is an improvement question where I could take into consideration, what I would change if I were to do the product again etc. It also relates to question 3 in improvements, to make my product better, and to appeal better to the audience.

7 – Out of 10 how would you rate the digipak? (With 10 being the highest)

This is an overall question to rate the whole digipak to see if people like the digipak, and to summarise the whole quality of my whole product.

Music Video

Questions for the Music Video were as followed:

1 – Did you enjoy the music video?

This is a general question to see if they liked it or not, or if it was too boring.

2 – Do you think the music video ran for an appropriate amount of time?

The question would show me, if people got bored by the fact that the time of the video was over two minutes long, and considering this time constraint, was the video gripping enough for people to still sit and watch it through to the end. Participants may express that it was too long or too short.

3 – Could you straightaway pick out what genre the music is? And could you identify any genre conventions and traits?

In hope that they can identify the genre, this would show if I have made the video correctly and that it was easy to understand, so that they could pick traits out such as themes, locations and meanings of the piece. This would be by looking at the mise–en-scene of the piece and listening to the music of the video.

4 – Would you say that it was edited well?

This would judge my editing skills alone. Hopefully participants would see that I edited the piece smoothly, without any mistakes or errors. So that they could say that it looked like a realistic music video.

5 – Did you understand the plot?

The feedback on this question, would help me learn if the footage that I have taken and edited, did the audience members think that I have put it in a linear order, so there is a smooth and understanding plot from the beginning until the end.

6 - Could you suggest any improvements or changes that would help me to improve my music video?

This is an improvement question similar to question 6 of the digipak, to take into consideration any improvements or changes, I could make.

7 – Out of 10 how would you rate the digipak? (With 10 being the highest)

This is another overall question for the music video, to see if the audience was satisfied with the whole music video product.

Conclusion (Music Video)

From the results of my feedback, which I collected, it would seem that the main product received generally positive feedback.

Firstly, My participants thought that the Music video was very creative. They enjoyed the scenes of rural and agricultural locations, and liked the nature elements that were incorporated in my piece. This is helpful as this one of the points of genre representations. The audience thought that the length of the video was appropriate, as they would’ve got bored if it went beyond 3 minutes. Most individuals enjoyed the plot regarding the love story, and they enjoyed the way the protagonist was represented, and how the girlfriend was slowly pushed into the video. Some individuals however thought it was cliché, but even so, thought that it was shown in the appropriate fashion for this kind of theme. An ideal point that one of the members pointed out is the scene where the protagonist is dragging the chair into the field and the close up shots of his feet, reminded them of the Mumford and Sons video ‘Winter Winds’. This was a point I was glad that was brought up and this was what one of our influences was to, base that particular scene around. The participants used words such as meaningful, emotional, and powerful, especially regarding the end. No one elaborated on the editing to music, but they specified that it was smoothly cut.

Conclusion (Digipak)

From the Digipak results of my feedback, this was somewhat a different response. It was even better then I thought the response would be. They noted down the fact that I took a different approach to the covers (as other members who did the same song as I did, had the artist in the music video, on a lot of there digipaks and advertisements as the focus point). It was also said that it was a clever interpretation, of an idea based around the song title. (Participants noticed the fact that the paper people that I had made, was based around the song title and therefore took a creative spin on the idea). Even though my digipak lacks the protagonist from the music video (which is a common occurrence with the other members who based their idea around the same song and band) I have the artist at least on one panel, so I didn’t shy away from the character completely. Participants said that I was creative in panels that I have done as I put a lot of effort into creating little people made out of paper. Even with these points in mind, they were still able to point out the conventions of folk, with the little people in the cornfield, and the location of the field, which I still incorporated as a location. Audience members thought that the panel with the artist behind the CD cover was very bold and eye catching, as the pencil effect that I had created with the character, caught people eyes, as it looked more like a sketch from a book, but most importantly, they could see that it was the character from the music video.

Overall they liked the fact that I took a different approach to my idea, and that it was very creative and clever