Wednesday, 29 February 2012

Album Artwork Analysis - Mumford & Sons

The artist on the cover is represented as if they are ‘on display’. The bands are in a shop window and are being used as a visual for a shop which seems to have the style of ‘folk’. The artist being a folk band is a good representation to use, as they are both the same. It could be said that because they are being used as a visual in this shop window, that they are displaying themselves to the general public, getting themselves out there. Making it shown that they want to be viewed, and they want their music to be viewed as well. We can see in the picture that it fits well and that they have used contemporary folk representations, such as the instruments (the guitar, banjo and cello), clothes and stance. They almost look like a busking group with the look they have here, which is often where a lot of folk bands and groups originated from, or have done one time or another in there career. The shop being plain doesn’t distract to us to the shop and so focuses solely on the band in the window. The plain white shop itself looks quite bland to the other buildings beside them which are brighter; this represents its difference and makes the audience focus down to the shop window. The style is very neat and it is using this vintage style to try and make the cover seem old fashioned and the location contributes to it, because it has the visual as well. The font is the same to, looking old fashioned, being eloquent and articulate so much that it could be a sign on the door of this shop bringing this folk look, together. It has an overall smart look
It suits to its genre as it is especially picking out all the genre traits, and you can see that just by looking at the cover.  There could be some intertextual reference to do with the band ‘selling their image and look’ in this shop window for the audience and critics.

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